“The iconic celebration for beauty lovers is on a global tour.”
Bringing beauty lovers together with world-renowned creators, exclusive masterclasses, and unreleased drops.
CREATORS OF
IMMERSIVE
BEAUTY SUPER EVENTS
FEATURED EXPERIENCES
WHAT A SEPHORiA TICKET UNLOCKS FOR YOU INSIDE THE METROPOLIS.
Full-size Viral Skincare & Cult Drops
Take home a curated kit of bestselling beauty products, fragrances, and limited collector merchandise.
Learn from Beauty Icons
Live tutorials, application secrets, and Q&A sessions with the industry's visionary creators.
Immersive Neon Vanity Sets
High-production experiential rooms designed for selfies, group shots, and viral TikTok moments.
Samples & Surprise Giveaways
Hang with your favorite brands, test unreleased formulas, and receive exclusive beauty treats.
WE TURN BEAUTY INTO REALITY!
Our dedicated festival experience creates buzzing moments that connect global beauty enthusiasts directly with visionary innovators.
MASTERCLASSES
Step into the amphitheater for 45-minute live tutorials with visionary brand founders, master makeup artists, and celebrity aesthetic pioneers. Includes reserved VIP front-row seating.
BRAND LOUNGES
Bespoke experiential mini-worlds created by 60+ world-leading brands. Get 1-on-1 shade matching, personalized skin diagnostic scans, and cocktail bars.
EXCLUSIVE DROPS
First-access purchasing to worldwide unreleased formulas, limited-edition collector vaults, and collaboration drops unavailable anywhere else in the world.
SWAG METROPOLIS
Redeem your official full-size SEPHORiA Swag Kit containing over 18 certified viral favorites across prestige fragrance, clean clinical skincare, and makeup staples.
OUR TIMELINE
0%
SOLD OUT SESSIONS WORLDWIDE
Over 250,000+ enthusiastic beauty lovers welcomed across 8 countries.
0+
PARTICIPATING ICONIC LABELS
Featuring Rare Beauty, Fenty, Makeup By Mario, Charlotte Tilbury and more.
0.0★
COMMUNITY AUDIENCE RATING
Consistently ranked the most engaging beauty event in the world.
ICONIC PRO ARTISTS & GUESTS
MEET AND LEARN FROM THE CREATIVE DIRECTORS SHAPING TODAY'S BEAUTY CULTURE.
CAMILLE LAURENT
Global Pro Director
MARIO D.
Founder & Master Artist
PATRICK TA
Celebrity Pro Artist
ELENA ROSTOVA
Skin & Glow ExpertBEAUTY MOMENTS YOU’LL NEVER FORGET
Immerse yourself in highlights from past global stops. Electric DJ sets, masterclasses, and joy filled experiences.
PREVIOUS PARTICIPATING BRANDS
FREQUENTLY ASKED
What is SEPHORiA?
Sephora’s annual global beauty celebration! SEPHORiA is a place to discover the newest products and trends, meet your beauty icons, snag incredible swag, and be immersed in the world of beauty.
Where and when will SEPHORiA take place?
SEPHORiA is an in-person event touring in multiple locations worldwide including London (October 16-17, 2026), Shanghai (October 23-25, 2026), with upcoming tours announcing soon.
What does a SEPHORiA ticket include?
Every ticket includes access to masterclasses by beauty icons, brand experiences with product samplings, the legendary commemorative gift bag packed with full-sized and deluxe picks, and entry to all immersive interactive zones.
Will I get products and freebies at the booths?
Yes! Many participating brand booths will feature bespoke sampling, giveaways, touch-up sessions, plus your curated commemorative gift bag upon event exit.
GLOBAL TOUR TICKETS
ON SALE NOW
Step into the SEPHORiA Beauty Metropolis. Select your city session before passes sell out worldwide.
Explore City Tickets » confirmation_number